It is obvious that WhatsApp is the most widely used messaging app on the planet. When it comes to immediacy, it is the first choice for communicating. It is not unexpected, then, that there has been a natural and steady progression in the use of this technology at a corporate level, and obviously in the tourism sector. WhatsApp Messenger is no longer an option in this situation. However, utilizing WhatsApp for travel agencies is possible if it is utilized in its Business form, therefore making this modification should be the first step for a company of this type.