BTL marketing, also known as Below The Line marketing, is a type of advertising that differs from traditional strategies. BTL activities focus on direct communication with customers and target audiences, encouraging them to take specific action. Unlike traditional marketing strategies, BTL activities do not target large groups of people but instead focus on smaller groups in order to have a more direct and personalized approach.

Furthermore, BTL activities are more cost-effective than traditional strategies as they require fewer resources and manpower to execute. Thus, it can be said that BTL marketing is an effective tool for reaching out to the desired target audience with an individualized message at a lower cost than traditional methods.

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