Digital Marketing opens the door for businesses who wants to be in touch with their customers and keep them engaged. It allows various methods like sending personalized emails and newsletters via email marketing. By directly interacting with customers' comments and reviews, sharing social posts and building a community online using Social Media Platforms. Businesses can also build customer engagement by sharing knowledgeable content which will mark them as a credible and trustworthy business owner. And being always available for their customers around the clock through the chat process.