The global digital marketing sector was valued at $340 billion in 2020 and is projected to reach $640 billion by 2027, with emerging economies like India playing a major role in its growth. India has a media and entertainment market valued at INR 1.38 trillion and is the fastest-growing internet advertising market in the world, with a compound annual growth rate (CAGR) of 18.8% from 2020 to 2025.
Understanding the Skills Gap
The emergence of novel media and marketing tools such as OTT, e-marketing, and mobile marketing, has offered a window for every organisation to make its mark in the market. However, throughout the world, organisations have expressed dissatisfaction with the existing skill sets held by media and marketing professionals. In addition to a shortage of technical skills essential for effective digital marketing such as search engine optimisation (SEO), marketing analytics, web design and other digital tools; professionals also lack new-age managerial capabilities, effective communication skills, and strategic thinking abilities.
Skills Needed by Media and Marketing Managers
Today’s media and marketing professionals need to have strong digital marketing skills and knowledge of modern marketing tools. With the advent of big data, professionals also need to know how to manage, process, and understand data. This not only requires data analysis skills and training in tools such as Google analytics, but also a data-driven mindset. Further, with tonnes of content being created every day on the internet, professionals also need to have a good grasp of search engine optimisation to ensure that content reaches the targeted audience.
Bridging the Skills Gap with TimesPro’s PGCMM
The skills vacuum caused by a lack of trained professionals in the field of media and marketing can be addressed through intensive upskilling. Most traditional diplomas in media and marketing train professionals only in technical and role-specific skills, forcing them to remain in similar job roles for a long period of time, and offering little to no career growth.
With an aim to equip learners with the practical skill sets required to succeed in the media and marketing industry, TimesPro’s Post Graduate Certificate in Media and Marketing offers 360-degree job training to participants. The programme content includes topics like basic economics, finance, communication, leadership, storytelling, SEO, web design, social media, marketing analytics, media research, and working knowledge of multiple media verticals.
TimesPro’s Certificate Programme in Media and Marketing is taught by expert faculty and industry mentors who are highly trained and experienced in the media and marketing sector. The programme is also very exclusive, with a small class size of 40 learners, ensuring a rich peer-group experience. The biggest benefit of this programme, however, is the fact that it comes with a pre-enrolment offer that gives one the opportunity to be directly hired as a NextGen Media and Marketing Manager with The Times Group. The fact that learners are inducted by The Times Group even before they start their learning journeys makes PGCMM an excellent option for freshers.
By being associated with a brand like The Times of India Group, young professionals who enrol in TimesPro’s PGCMM can gain a strong competitive edge that will fast-track their career growth.
To know more: https://timespro.com/course/bennett-university-post-graduate-certificate-in-media-and-marketing/