The global digital marketing sector was valued at $340 billion in 2020 and is projected to reach $640 billion by 2027, with emerging economies like India playing a major role in its growth.[1] India has a media and entertainment market valued at INR 1.38 trillion and is the fastest-growing internet advertising market in the world, with a compound annual growth rate (CAGR) of 18.8% from 2020 to 2025.[2] Rapidly expanding access to smartphones and 4G internet connectivity has led to a huge increase in the amount of digital content being consumed by the Indian population. This has proved to be a golden opportunity for companies to market themselves through digital media and tools. While the demand for media and marketing services is at an all-time high, companies are finding it increasingly hard to recruit appropriate talent.
To know more: https://earlycareer.timespro.com/blog/how-young-professionals-can-prepare-for-a-job-in-media-and-marketing/