Digital marketing is a broad term that encompasses various strategies and techniques used to promote products, services, or brands using digital channels. It involves leveraging digital technologies, such as the internet, social media, search engines, email, mobile devices, and other digital platforms to reach and engage with a target audience.

Digital marketing strategies can include:

Search Engine Optimization (SEO): The process of optimizing websites to rank higher in search engine results pages, thereby increasing organic (non-paid) traffic.

Pay-Per-Click (PPC) Advertising: Online advertising where advertisers pay a fee each time their ad is clicked. It often involves bidding on keywords relevant to the target audience.

Social Media Marketing: Using social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others to build brand awareness, engage with customers, and drive traffic to websites.