For a business to emerge in any market, it is quintessential for companies to understand the entire ecosystem to understand the supply chain and value chain. The principal activities and critical contributors are captured in ecosystem analysis. A diverse ecosystem comprises suppliers, customers, distributors, competitors, collaborators, and so on. Each business in the ecosystem is uniquely positioned and interacts with other ecosystem entities through continually evolving relationships.

Purpose of Conducting Ecosystem Analysis: -
• To understand different businesses in the ecosystem.
• To perform business ecosystem analysis that is critical to identifying any market contributors across various stages of the value chain.
• Understanding all the factors which impact a business would help in identifying the optimum channel strategy.
• To study a market, player ecosystem analysis effectively analyses the competitor’s stand in the market.

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