Web applications are becoming ever more widely seen in the market, as the rapid growth of the Software as a Service approach. The fact that such applications are available to the entire world 24x7 means that the demands on support can become onerous soon after the launch of a service. Providing round-the-clock support in the Western world is often difficult and expensive to achieve. The cost associated with that can mean that companies simply do not provide it condemning many if their customers to poor service with long response times. Posted ID-octb1030